Behind the seven doors and seven screens I spent my life with digital marketing the last years. I have seen media channels come and go. And then the wonderful world of online courses, MOOCs (Massive Open Online Courses) and learning platforms entered my life.

Recently I started a nanodegree in digital marketing and here are the reasons, why I did something which does not make sense for some people.

Reason 1: I am a continuous learner.

The more you learn, the easier it gets. The more you know, the more – and the faster – new stuff makes sense. This is dangerous when you are a curious person. You ask why? Congratulations, you are one step closer to curiousity heaven.

Reason 2: Leading companies helped creating the content.

Digital Marketing is a fragmented landscape of tool stacks but some channels have their leading companies. A course which has a best of breed makes more sense than anything else.

Awesome installation with nice art in the departure area of Terminal 2.

Awesome reflections with the lighting and the black plastic sheet underneath..

Reason 3: This is a good chance to get the big picture.

Most of the blogs and tutorials give you just a small glimpse on a detail. We all consumed our fair share of those tips and tricks. But here is the opportunity of a big picture and everything what the creators of the tools deem to be most important. There could also be revelations of weaknesses I am not aware of.

Reason 4: The effort and time is doable.

10 hours a week: Believe it or not it is more than possible to this in addition to a fulltime job. Just carve out the time in the morning or evening. Add a bigger section for Friday evenings and in 3 months everything is done. You just have to organize the time the rest is done by Udacity.

Reason 5: I get a proof that I learned something.

I also like to add a proof that I learned something to my CV from time to time. And here I get a certificate and good quality. This is a cosmetic reason. I admit that. It is an investment in myself. A course can either be the beginning or a milestone of a journey in a topic.

Reason 5 1/2: I like the platform

This is not the first course I do at udacity.com and it will also not be the last. Actually I am kind of getting into the mood for more and for something new.

As you see my reasons are not what you might have expected. Never turn down a learning opportunity. It could be a starter for something else. Can you add some reasons?