My 5 1/2 reasons for taking the nanodegree in digital marketing

Different perspective

Behind the seven doors and seven screens I spent my life with digital marketing the last years. I have seen media channels come and go. And then the wonderful world of online courses, MOOCs (Massive Open Online Courses) and learning platforms entered my life.

Recently I started a nanodegree in digital marketing and here are the reasons, why I did something which does not make sense for some people.

Reason 1: I am a continuous learner.

The more you learn, the easier it gets. The more you know, the more – and the faster – new stuff makes sense. This is dangerous when you are a curious person. You ask why? Congratulations, you are one step closer to curiousity heaven.

Reason 2: Leading companies helped creating the content.

Digital Marketing is a fragmented landscape of tool stacks but some channels have their leading companies. A course which has a best of breed makes more sense than anything else.

Reason 3: This is a good chance to get the big picture.

Most of the blogs and tutorials give you just a small glimpse on a detail. We all consumed our fair share of those tips and tricks. But here is the opportunity of a big picture and everything what the creators of the tools deem to be most important. There could also be revelations of weaknesses I am not aware of.

Reason 4: The effort and time is doable.

10 hours a week: Believe it or not it is more than possible to this in addition to a fulltime job. Just carve out the time in the morning or evening. Add a bigger section for Friday evenings and in 3 months everything is done. You just have to organize the time the rest is done by Udacity.

Reason 5: I get a proof that I learned something.

I also like to add a proof that I learned something to my CV from time to time. And here I get a certificate and good quality. This is a cosmetic reason. I admit that. It is an investment in myself. A course can either be the beginning or a milestone of a journey in a topic.

Reason 5 1/2: I like the platform

This is not the first course I do at and it will also not be the last. Actually I am kind of getting into the mood for more and for something new.

As you see my reasons are not what you might have expected. Never turn down a learning opportunity. It could be a starter for something else. Can you add some reasons?


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