I really liked the storytelling when I first heard it. And when the video went live on the company web site I thought: How can I share that on my blog? Well, maybe you are interested in the steps it took to make the video.

• I recorded Gerd standing at a flipchart and telling the story.
• I watched the story and made a first draft video.
• Got some feedback on this video.
• Made a second refined version. Got some updated graphics from Teisha.
• Some of the feedback considered the “missing” audio. (I had not done any audio until then, because I wanted the video to work without any audio. So I tried to come up with a base story – I did that by recording something while watching the video. It took me three takes.
• I took the audio and video to Chelsea and asked her to come up with the story she would tell.
• I recorded Chelsea, cleaned the audio and merged everything.

The ToscaEffect from Tricentis GmbH on Vimeo.

More info on the product can be found on www.tricentis.com