I love parcels. This does not mean that I do not understand all the packaging. I ordered the Upgrade to Adobe Lightroom 4, which is a great piece of software by the way.
As much it was fun to get the CD out of the box out of the box out of the box, there is the one question remaining: Why use so much air to package such a great product, where a nice small package with the serial number would be more than enough?