usinglight

It is not what you see…

How about the full version of the map is not the territory?

Most of the time when you hear Alfred Korzybski classic saying you do not hear the full version. Almost all of the time you get the abbreviation.

June 24, 2012 · 2 Comments

very clever Ford App Design – not about cars

very clever Ford App Design – not about cars

You can have a look at the design, decide that it is very clever and be stunned by Ford’s victory on the PR front. Congratulations Ford! You have understood, that the best way to get good publicity is to solve a problem which is not directly part of your core competences.

June 22, 2012 · 1 Comment

Can something be too simple?

We live in a highly complex world. The things we create get also more complex each day. Sometimes we have to simplify our creations. But is there a degree of … Continue reading

June 20, 2012 · 1 Comment

How much water does a bee need?

No really! That is no trick question. I visited the botanical garden today and it was hot. Not hot as in hot but hot as hot as in hell. So … Continue reading

June 17, 2012 · 7 Comments

As steady as change

I always enjoyed this saying on change and security. Just remembered it and had to make this poster. I think change is one of the things you cannot get used … Continue reading

June 16, 2012 · Leave a comment

Picture of the moon with the Nifty Fifty

There are a lot of pixels on that lovely Sony Nex-7. So many I could crop in the picture. The Nex-7 has 24.3 MPixel on the sensor. The base file was … Continue reading

June 4, 2012 · 1 Comment

The one thing you should know from Sun Tsu

Most people know Sun Tsu (or Sunzi, Sun Tse,…) for his treatise The art of war. Don’t worry. This is not some article on war and tactics. We are going … Continue reading

June 3, 2012 · 2 Comments

New Zealand with a Nex-7

What kind of lenses do you take on a trip to New Zealand? The choices could be many, depending on the camera system. The good thing is that I have … Continue reading

June 2, 2012 · Leave a comment

Why not emphasize the colors?

Why not emphasize the colors?

Maybe it is a little bit too much, but I think the slight color in the sky helps to establish a balance.

May 30, 2012 · Leave a comment

Elephant in clouds

Well this one is an elephant. Enjoy the wallpaper…

May 28, 2012 · 1 Comment

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